Willis Named Top Middle Market Insurance Broker by Business Insurance
Company Recognized for its Outstanding Service and
Expertise in the 2011 Buyers Choice Awards
NEW YORK, November 29, 2011 – Willis Group Holdings plc (NYSE: WSH), the global insurance broker, today
announced that it was recognized by Business Insurance Magazine’s 2011 Buyers Choice Awards as the top
insurance broker serving middle market clients in the areas of service and industry expertise.
The Buyers Choice Awards, which formally replaces Business Insurance’s Readers Choice Awards, surveyed risk managers and other
executives from across North America with responsibility for buying insurance and risk management services. The survey,
which was conducted by an independent market research firm, Erdos & Morgan, asked respondents to select
insurance industry companies they would most recommend to peers based on a variety of attributes related
to service and expertise. Responses were tallied and organized by size of respondent as either large
or mid-market buyers. The Buyers Choice Awards survey process provides insights into which insurance industry companies
are most recommended by customers, and also details the attributes that buyers most value in their
insurance and insurance services providers.
Willis is profiled in the November 28 issue of Business Insurance, which includes highlights from
“We are delighted to be recognized as the top middle market broker in this year’s Buyers Choice
Awards,” said Todd Jones, President, Willis North America. “This designation clearly establishes Willis as a premier
broker with North American insurance buyers. We are committed to serving the middle market segment and
our clients appreciate and value the fact that we can deliver global resources on a local
Vic Krauze, Chairman and CEO, Willis North America said, “Through The Willis Cause, we’ve promised to understand
our clients’ needs and industries, develop solutions with the best markets, prices and terms, relentlessly deliver
quality client service and get claims paid quickly, all with integrity. This honor reflects that we
are committed to keeping and delivering on that promise.”
Business Insurance is a leading commercial insurance trade publication and Web site reporting on commercial insurance, risk
management and employee benefits weekly in print and daily online. Its readers include professional risk managers,
benefit managers and financial executives representing a variety of industries and public entities, as well as
executives in the commercial insurance industry.
Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries, Willis develops and delivers
professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public
entities and institutions around the world. Willis has more than 400 offices in nearly 120 countries,
with a global team of approximately 17,000 employees serving clients in virtually every part of the
world. Additional information on Willis may be found at www.willis.com.
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