Bold Positioning Highlights Willis Re’s Practical, Open and Intelligent Approach to Developing Risk Financing Solutions
Willis Re Unveils New ‘Managing Extremes’ Brand atReinsurance Rendez-vous in Monte Carlo
Monte Carlo, September 12, 2010 – Willis Re, a leading reinsurance advisor and part of Willis Group
Holdings (NYSE: WSH), the global insurance broker, today unveiled a new brand positioning – “Managing Extremes”
– that underscores Willis Re’s commitment to helping insurers and reinsurers devise intelligent solutions for all
potential risk scenarios and create long-term value for their businesses.
The announcement was made during a press briefing at the Monte Carlo Reinsurance Rendez-vous, the pre-eminent international
event for insurers, reinsurers, brokers and reinsurance consultants.
The new brand identity features the Willis Re logo rendered in the distinctive Willis logotype and flag
motif, accompanied by the “Managing Extremes” tagline. The logo is set against a stark black background
punctuated with vibrant, multi-colored streaks of light, connoting the varied and enlightened risk solutions Willis Re
develops for its clients to help them manage their risks. The integrated branding initiative features print,
event and online elements, including a new website, www.WillisRe.com.
Introducing the new brand positioning, Peter Hearn, Willis Re CEO, said, “Over our 182-year history, we have
developed deep insight regarding the risks facing insurance and reinsurance companies. Our highly collaborative team harnesses
the power of this experience and our leading-edge analytics, to provide our clients with sophisticated understanding
of their risks and the intelligent and practical solutions to manage their risk outcomes. The distinctive
‘light pen’ imagery that drives our new brand proposition reflects this unmatched ability to deliver bright
solutions for our clients.”
Willis Re’s commitment to open knowledge sharing is embodied by its key differentiator, the Willis Research Network
(WRN), which is the driver behind the reinsurance broker’s new tagline, “Managing Extremes.” The WRN is
the world’s largest collaboration between the insurance industry, 40 leading universities and scientific institutions and public policy institutions around
Today’s press briefing in Monte Carlo focused on how Willis Re deploys the output of the WRN
to broaden its clients’ and the industry’s understanding of extreme events like hurricanes, volcanoes and earthquakes
as well as emerging risks such as those posed by climate change.
“We recognize that our future as the leading reinsurance broker is inextricably linked to our role as
an industry thought leader. By steering scientific research towards tangible, client-relevant outcomes, we foster better decision-making
that reflects changes in risk and regulation. At the same time, we explore the potential of
new, more advanced products and markets,” said Hearn.
About Willis Re
One of the world's leading reinsurance brokers, Willis Re is known for its world-class, Analytics capabilities, which
it combines with its Capital Markets and Reinsurance expertise in a seamless, integrated offering that helps
clients increase the value of their businesses. Willis Re serves the risk management and risk transfer
needs of a diverse, global client base that includes all of the world's top insurance and
reinsurance carriers as well as national catastrophe schemes in many countries around the world. The broker's
global team of experts offers services and advice that help clients make better reinsurance decisions, access
worldwide capital markets and negotiate optimum terms. For more information, visit www.WillisRe.com.
Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries, Willis develops and delivers
professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public
entities and institutions around the world. Willis has more than 400 offices in nearly 120 countries,
with a global team of approximately 17,000 employees serving clients in virtually every part of the
world. Additional information on Willis may be found at www.willis.com.
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