Willis Launches WillPLACE, a Groundbreaking Insurance Placement Tool for Clients
Milan, Italy, September 09, 2010 — Willis Group Holdings (NYSE: WSH), the global
insurance broker, today unveiled its groundbreaking decentralized insurance
placement system, WillPLACE, a tool that matches clients’ insurance needs with the
most appropriate insurers.
Data about insurers’ risk appetites is gathered by Willis placement professionals and
imported into the WillPLACE market match tool. This information is then correlated
online with a database of what risks insurers are actually writing. Working with their
Willis advisor, clients are able to weight their priorities, whether they seek an insurer
based on price, specialty, geography or financial security. These criteria are
electronically matched with carrier data and recommendations are made.
Speaking to an audience of clients and insurers at the launch here, Willis Chairman
and CEO Joe Plumeri said, “For the first time in our industry’s history, we are able to
bring information age technology directly into the broking process, enhancing
transparency and giving our clients the best possible information to help guide their
“The system enhances the face-to-face, personal interaction between client and
broker with a tool that identifies the most suitable potential markets for that client’s
Dominic Samengo-Turner, CEO, Willis Global Placement, said, “WillPLACE puts the
power squarely in the clients’ hands so that they can sit alongside a Willis
professional and reach across the world to find the best possible insurance market.”
WillPLACE is now online in Italy, with a further rollout planned for the United States,
Latin America and Australia in the next nine months, followed by full international
implementation during 2011 and 2012.
Click here to view a video on WillPLACE.
Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries,
Willis develops and delivers professional insurance, reinsurance, risk management,
financial and human resource consulting and actuarial services to corporations, public entities and institutions around the world. Willis has more than 400 offices in nearly 120
countries, with a global team of approximately 17,000 employees serving clients in
virtually every part of the world. Additional information on Willis may be found at