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    Willis Launches WillPLACE, a Groundbreaking Insurance Placement Tool for Clients

    Milan, Italy, September 09, 2010 — Willis Group Holdings (NYSE: WSH), the global insurance broker, today unveiled its groundbreaking decentralized insurance placement system, WillPLACE, a tool that matches clients’ insurance needs with the most appropriate insurers.

    Data about insurers’ risk appetites is gathered by Willis placement professionals and imported into the WillPLACE market match tool. This information is then correlated online with a database of what risks insurers are actually writing. Working with their Willis advisor, clients are able to weight their priorities, whether they seek an insurer based on price, specialty, geography or financial security. These criteria are electronically matched with carrier data and recommendations are made.

    Speaking to an audience of clients and insurers at the launch here, Willis Chairman and CEO Joe Plumeri said, “For the first time in our industry’s history, we are able to bring information age technology directly into the broking process, enhancing transparency and giving our clients the best possible information to help guide their insurance decisions.

    “The system enhances the face-to-face, personal interaction between client and broker with a tool that identifies the most suitable potential markets for that client’s needs.”

    Dominic Samengo-Turner, CEO, Willis Global Placement, said, “WillPLACE puts the power squarely in the clients’ hands so that they can sit alongside a Willis professional and reach across the world to find the best possible insurance market.”

    WillPLACE is now online in Italy, with a further rollout planned for the United States, Latin America and Australia in the next nine months, followed by full international implementation during 2011 and 2012.

    Click here to view a video on WillPLACE.

    Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries, Willis develops and delivers professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public entities and institutions around the world. Willis has more than 400 offices in nearly 120 countries, with a global team of approximately 17,000 employees serving clients in virtually every part of the world. Additional information on Willis may be found at www.willis.com.

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