Page 2 - Savings Psyche
P. 2

About the study

    The Savings Choice agenda survey of 1,949 UK workers, was carried out
    by London-based research agency Loudhouse in June 2016. The research
    report, published by Willis Towers Watson and Nottingham University
    Business School, is a comprehensive UK wide study of the approach and
    behaviour to retirement saving. It reveals the complex motivations and drivers
    behind each of the key ‘personas’ that make up the UK’s savings psyche.
    Willis Towers Watson’s retirement business worked in collaboration with
    James Devlin, Professor of Financial Decision Making at Nottingham
    University Business School on the study.

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