Page 2 - Savings Psyche
P. 2
About the study
The Savings Choice agenda survey of 1,949 UK workers, was carried out
by London-based research agency Loudhouse in June 2016. The research
report, published by Willis Towers Watson and Nottingham University
Business School, is a comprehensive UK wide study of the approach and
behaviour to retirement saving. It reveals the complex motivations and drivers
behind each of the key ‘personas’ that make up the UK’s savings psyche.
Willis Towers Watson’s retirement business worked in collaboration with
James Devlin, Professor of Financial Decision Making at Nottingham
University Business School on the study.
2 willistowerswatson.com
