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A Global Leader in Entertainment and Sporting Risk


In such an exciting and rapidly growing practice, constant communication with the client is essential. This is what we do best: We listen to what the client wants and understand what his/her needs are.

Willis Sports & Entertainment is a global leader in handling the specific risks of the entertainment and sporting industries. For athletes, entertainers, agents, teams, sponsors, promoters, venues, governing bodies (conferences, leagues) and universities, we offer solutions to the day-to-day exposures they face.

With solid market relationships worldwide, Willis can help provide customized coverage and limits that address the specific concerns of each client. Further, we present our programs in a creative and dynamic manner that differentiates us in the insurance marketplace.

True to the Willis Client Advocate approach, we go beyond the transactional aspect of insurance broking. We seek to develop proactive, consultative relationships that offer unique perspectives on how clients can utilize insurance to help reach their financial goals.

Our expertise and focus fall into two categories:

  • Sports
  • Entertainment

We categorize the risks and exposures associated with the sports world into eight areas:

  • Disability Insurance
  • Event Cancellation Insurance
  • Contractual Bonus Insurance
  • Prize Indemnity Insurance
  • Property & Casualty Insurance
  • Health Benefits
  • Weather Insurance
  • Over-Redemption Insurance

We categorize the risks and exposures associated with the entertainment world into four areas:

  • Event Cancellation Insurance
  • Disability Insurance
  • Property & Casualty Insurance
  • Accidental Death Insurance